The best books for running a creative small business

Why am I passionate about this?

I’m a writer who is drawn to entrepreneurs, especially those with creative businesses; they inspire me. I launched a freelance writing business in 2014, but I’ve always wanted to work for a magazine. One day, it finally occurred to me to combine my interests and start a magazine about creative entrepreneurs! I have interviewed over 100 creative entrepreneurs for my magazine. I created this list because I think it can help others interested in starting a creative business.


My project is...

Artisan Joy magazine

Artisan Joy magazine features interviews with creative entrepreneurs from an array of artistic disciplines. Artisan Joy is a platform where creative small business owners are heard, valued, and celebrated for their positive impacts on the economy and their local communities.

Artisan Joy’s mission is to amplify the work of creative entrepreneurs, chronicle the positive impact of art and craft on the economy and community, foster connection among creative business owners, and introduce artists and artisans and their works for sale to consumers.

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

The books I picked & why

Book cover of How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold

Stephanie Blanchard Why did I love this book?

This book demonstrates that anyone can be creative, regardless of their background, profession, or society’s definition of a creative person.

Even though the examples in the book are largely artists’ stories, Brito presents them in a way that I can apply to my career. The book inspires me to explore new ways of thinking and problem-solving. What resonated with me the most were the examples of artists who faced setbacks but transformed their approaches, ultimately achieving success.

The book also delves into the stories of well-known entrepreneurs who pivoted, providing me with inspiration for sticking with an entrepreneurial project when it gets challenging.

By Maria Brito,

Why should I read it?

1 author picked How Creativity Rules the World as one of their favorite books, and they share why you should read it.

What is this book about?

Axiom Business Book Award Winner in Entrepreneurship Category

Learn to make creativity work for your career.

Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation.

There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today's most precious skill.

How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the…


Book cover of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Stephanie Blanchard Why did I love this book?

Since I write about artist entrepreneurs for my job, I wanted to learn about how an artist can go from creating art to creating art and selling it. So, I picked up this book.

I love how the author drew from her experiences as a Wall Street analyst and successful art business owner. Schulman provides an actionable guide for launching and maintaining a creative business.

This book inspired me to take action in my own business and made me believe that success is possible no matter the field.  

By Miriam Schulman,

Why should I read it?

1 author picked Artpreneur as one of their favorite books, and they share why you should read it.

What is this book about?

A step-by-step guide for creatives to transform your passion into a profitable business.

Whether you're a musician, photographer, painter, writer, dancer, singer, or any other creative with aspirations of making a living from your art, this is the perfect time to turn your creative ideas into a sustainable business. With gatekeepers no longer controlling the market, anyone with a laptop and a dream can make a thriving living from their creativity.

This is the definitive sales and marketing playbook for anyone looking to make a living from their art. Each page provides the inspiration and practical steps you need to…


Book cover of The Right-brain Business Plan: A Creative, Visual Map for Success

Stephanie Blanchard Why did I love this book?

Writing a business plan is a daunting task, no matter if you’re left or right-brain dominant. I needed a tool to kickstart the process.

Since I’m in a creative field, I decided to check out this book. I liked how the exercises in this book made writing a business plan more interesting and, dare I say, fun. The book helped me uncover my unique strengths, and I drew from them to write my business plan.

By Jennifer Lee, Kate Prentiss (illustrator),

Why should I read it?

1 author picked The Right-brain Business Plan as one of their favorite books, and they share why you should read it.

What is this book about?

Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover…


Book cover of Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Stephanie Blanchard Why did I love this book?

There are numerous books and websites on how to launch an online business. However, with any business, you need to learn how to get your very first customer, even without a ton of money to spend on customer acquisition. I haven't found that information in other places.

Other guides lack practical information for finding customers on a budget. However, Jeff Walker’s book is truly a how-to guide in that regard.

By Jeff Walker,

Why should I read it?

1 author picked Launch as one of their favorite books, and they share why you should read it.

What is this book about?

The only guide you'll ever need to achieve online marketing success. With new chapters offering fresh information, you'll find all the insider tips in one place.

The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.

Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product?…


Book cover of A Short Guide to a Happy Life

Stephanie Blanchard Why did I love this book?

A dear friend gave me this book many years ago. I am recommending this book because choosing to be a creative entrepreneur is an unconventional career path. I chose entrepreneurship because it felt true to who I am, not because it’s going to make me rich and that’s off the beaten path.

This book resonates with me because it reminds me to prioritize love, gratitude, and the pursuit of my passions in work and life.

By Anna Quindlen,

Why should I read it?

1 author picked A Short Guide to a Happy Life as one of their favorite books, and they share why you should read it.

What is this book about?

#1 New York Times bestselling author Anna Quindlen’s classic reflection on a meaningful life makes a perfect gift for any occasion.

“Life is made of moments, small pieces of silver amidst long stretches of tedium. It would be wonderful if they came to us unsummoned, but particularly in lives as busy as the ones most of us lead now, that won’t happen. We have to teach ourselves now to live, really live . . . to love the journey, not the destination.”

In this treasure of a book, Anna Quindlen, the bestselling novelist and columnist, reflects on what it takes…


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Wealth Odyssey: The Essential Road Map for Your Financial Journey Where Is It You Are Really Trying to Go with Money?

By Larry R. Frank Sr., Maxwell Limanowski (editor), Peter Sander (editor)

Book cover of Wealth Odyssey: The Essential Road Map for Your Financial Journey Where Is It You Are Really Trying to Go with Money?

Larry R. Frank Sr. Author Of Wealth Odyssey: The Essential Road Map for Your Financial Journey Where Is It You Are Really Trying to Go with Money?

New book alert!

Why am I passionate about this?

Author Father Grandfather Business founder Planner and thinker Income and longevity researcher

Larry's 3 favorite reads in 2023

What is my book about?

What are you trying to do with your money?

Few of us take the time to analyze our financial needs and goals to answer that pressing question. In Wealth Odyssey, author Larry R. Frank Sr. uses his extensive financial background to provide a universal road map that will help you determine the wealth you need to support your chosen lifestyle.

Frank discusses such topics as the wealth rule, the earning-spending-saving formula, using debt wisely, and 
risk management. 

Wealth Odyssey is authored to be timeless; it does not matter what the market has done, or will do. This…

Wealth Odyssey: The Essential Road Map for Your Financial Journey Where Is It You Are Really Trying to Go with Money?

By Larry R. Frank Sr., Maxwell Limanowski (editor), Peter Sander (editor)

What is this book about?

"Frank, a Certified Financial Planner in California, offers a concise, precise guide to "prudent thinking" about personal finances, along with simple tools to estimate how much is required for a comfortable retirement." "A sound guide designed to help people make sensible plans for a successful retirement" - Kirkus book review "First let me tell you Larry Frank knows his stuff. He has a procedure that many will find worth taking the time to implement.” " The book is full of good advice." - Armchair interviews "Larry Frank Sr, gives you a guidebook or "road map" for your financial goals or…


5 book lists we think you will like!

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